Launch pricing: the full kit, 125 illustrated pages, is $27 while we're newLaunch pricing: full kit, 125 pages for $27
The Flooring Business cover Bidding, Selling and Running Floors cover Floors and Tile, Drawn cover

Booked solid and still short? Know what a crew hour really costs.

Flooring Made Simple is the business side of flooring and tile, with the money worked out, explained with drawings. Three guides: your costs, contracts and profit; measuring, bidding and job day; and the floors themselves, from subfloor prep to tile layout. One idea a page, each one drawn.

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Here's what the pages look like

Real pages from all three guides. One idea a page, drawn, with the money worked out.

What's included

Three illustrated guides

The Flooring Business, Bidding, Selling and Running Floors, and Floors and Tile, Drawn. 125 pages, one idea each.

One idea, drawn

The idea, the picture, the costly mistake and one line to remember. Read it in the van between floors.

Made for your phone

Phone-sized PDFs to check at the kitchen table or on your knees in the hallway, yours to keep. Nothing to cancel.

You know how to lay a floor. Nobody taught you the money.

Most of the money a flooring business loses goes quietly: an hourly rate built from two wages, store work at a rate below your cost, three bags of leveler nobody priced. Every one of them has a page, and every page names the mistake.

The money pages: where flooring businesses lose money

Taking store install work without knowing your cost per foot, so the busy weeks only lose money faster

Leaving prep out of the contract, so three bags of leveler become your money, or a fight on day one

Quoting one labor price per foot for every floor, so the fast floors carry the slow ones until a tile job sinks you

From Book 1 · Your costs

What one crew hour really costs

Book 1, page 24, What one crew hour really costs: in the kit's example, one crew hour costs $80 and is priced at $100
From Book 1 · page 24
Remember this Two wages are where the cost starts, not where it ends.
On the job You charge $60 an hour because it covers your pay and your helper's. Every billed hour costs $80, so a 40-hour job loses $800.

A drawing is easier to take in between floors than a paragraph. That's why every page in the kit has one, and one line to keep.

Same crew, same van. A very different month.

From this

Learning it the expensive way

  • A group thread at midnight that argues with itself about what to charge a foot
  • A bid that sounds fair, and no number of your own to check it against
  • Finding out the store rate was below your cost after the busiest month of the year
To this

The page for this decision

  • One idea, one drawing, read in a minute
  • What it looks like on the job, on the same page
  • The costly mistake named, so you skip it instead of paying for it

One page, up close

Every page has the same parts, so you always know where to look. Here is Book 1, page 28, From crew hour to price per foot, with its lines quoted from the guide.

Book 1, page 28, From crew hour to price per foot: the whole page
The idea

Price per square foot is your crew-hour price divided by the square feet you install in that hour.

On the job

A builder asks for one price a foot for everything. You show three prices from your rates.

Costly mistake

Quoting one labor price per foot for every floor. The fast floors subsidize the slow ones, until a tile job sinks you.

Remember this

Hour price ÷ feet an hour = price a foot.

Quoted word for word from Book 1, page 28. The $100 crew hour and the $2.00, $4.00 and $10.00 a foot on the page are the kit's example rates, labelled as examples. Every page carries these parts plus the drawing, and where a rule changes from state to state, a note that says so.

The three guides

Book 1: The Flooring Business

45 teaching pagesSix partsEvery page drawnCosts, price and profit

Licenses, old-house rules, insurance, contracts, pricing, profit, taxes and crews, one idea a page. Six parts: Starting out, Insurance and bonds, Contracts, Money, Taxes, and Crews and subs. Start with what one crew hour really costs.

  • Starting out: sole owner, LLC or corporation, your first-year setup, separate business money, flooring licenses as four state patterns, permits, HOAs and condo rules, the lead paint rule in old homes, old floors that can hold asbestos, records to keep
  • Insurance and bonds: general liability, workers' comp and your helper, the comp audit and uninsured subs, van, trailer and tools, certificates of insurance, bonds
  • Contracts: the flooring contract, scope, pricing the prep before you find it, who buys the flooring, deposits and payments, the three-day right to cancel, warranties, change orders, liens and lien waivers
  • Money, taxes and crews: what one crew hour costs, overhead per crew hour, square feet per hour, price per foot, markup and margin, marking up the flooring you supply, break-even, job costing, distributors and trade accounts, the slow months, paying yourself, profit and loss, self-employment and estimated tax, sales tax, write-offs, 1099s, employee or sub, hiring paperwork, paying by the foot and overtime, sub installers

Book 2: Bidding, Selling and Running Floors

40 teaching pagesSeven partsEvery page drawnFirst call to final walk

From the first call to the final walk, in the same layout.

  • Where the work comes from: the work you can sell, retailer installs or direct jobs, builders, remodelers and apartment turns, your Google Business Profile, reviews, referrals from designers and remodelers, answering fast
  • Measuring and the takeoff: the in-home measure, square feet, L-shaped rooms, closets, halls, stairs and doorways, waste factors by floor and pattern, boxes, the tile takeoff, base, quarter round and transitions
  • Pricing and the sale: labor per square foot, removal, prep and extras, stairs by the step, the minimum job charge, good, better and best options, the in-home visit, explaining your price, financing, following up without pestering
  • Running the job, safety and growing: ordering material, acclimation and moisture readings, scheduling, furniture and appliances, protecting the house, job day hour by hour, the final walk, closeout, knees and backs, silica dust, saws, adhesive fumes, callbacks, collecting, repeat clients and your monthly numbers

Book 3: Floors and Tile, Drawn

40 teaching pagesSix partsEvery page drawnSubfloor to grout

The floors themselves: what's under them, the prep, and how each one goes down.

  • Under the floor and prep: the layers of a floor, which floor for which room, subfloors, bounce, flat not level, finding high and low spots, grinding and filling, moisture in slabs and in wood, acclimation, undercutting jambs, taking up the old floor
  • Vinyl plank and laminate: how a click floor locks, the gap at every wall, the first and last rows, staggering end joints, doorways and long runs, underlayment and vapor barriers, cutting around jambs, vents and pipes
  • Hardwood: solid or engineered, the nail-down pattern, glue-down and floating wood, the working line, gaps, cupping and crowning
  • Tile, finishing and fixing: porcelain, ceramic and stone, backer board and membranes, layout from the center, trowel size and coverage, large tiles and lippage, patterns, cutting, grout, movement joints, shower floors, transitions, baseboard, stairs, repairs, why floors fail and the pre-install checklist

Here's everything you get

Bidding, Selling and Running Floors The Flooring Business Floors and Tile, Drawn

The Flooring Made Simple Kit

  • The Flooring Business50 PDF pages, 45 teaching pages: licenses, insurance, contracts, pricing, profit, taxes and crews
    $45
  • Bidding, Selling and Running Floors45 PDF pages, 40 teaching pages: finding work, measuring and the takeoff, pricing the job, the sale, job day and safety
    $25
  • Floors and Tile, Drawn44 PDF pages, 40 teaching pages: subfloors and prep, vinyl plank and laminate, hardwood, tile layout and setting, and finishing
    $25

Total value: $95

Launch price
$27

One-time payment. No subscription. Keep the files forever.

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Digital guides (PDF), in English. We email your library link right after purchase, and you can download the files again anytime. Plus sales tax where applicable.

Flooring Made Simple is an independent guide for people running a flooring and tile business. It explains rules in plain words and is not legal, tax, insurance or accounting advice. It is not affiliated with any licensing board, insurer or government agency.

Is this kit for you?

Booked solid, and the month still doesn't add up

The calendar is full and the account is still thin. What one crew hour costs, overhead, price per foot, markup and margin, break-even and job costing each get a page, worked with the kit's example rates you can swap your own into.

Installing for a store, and wanting your own customers

Check the store's rate against your own cost per foot, then see how direct jobs work: the measure, the takeoff, the written bid, explaining your price and the contract that covers the prep.

Going out on your own

You can lay a floor; the business side is new. Book 1 lays out the setup, your state's license pattern, old-house rules, insurance and comp, and the contract, then what one crew hour really costs before your first bid.

How this kit is made

No gimmicks. Public federal rules, state statutes, industry standards and makers' installation instructions, drawn clearly, with the source named on the page where it matters.

Built on named sources

The safety pages follow OSHA's construction rules, including silica; the old-house pages follow the EPA's lead paint and asbestos rules; the tax and 1099 pages follow IRS publications; the contract pages teach the patterns in state statutes, with any one state's rule labelled as an example; the install pages follow industry standards and the makers' published instructions. Every page was checked against its named sources before release.

Honest about your state and the maker

Licenses, contract rules and sales tax on flooring change from state to state, and moisture limits, gaps and trowel sizes change from product to product. Those pages teach the shared pattern, label any one rule as an example, and point you to where yours lives: your state's board or your product's instructions.

Example numbers, shown working

The money pages work the same example rates all the way through: a crew hour that costs $80 and is priced at $100, a 20% margin, and $36,000 a year of overhead. You can see where each number comes from and swap in your own. The examples are examples, not prices for your market.

Independent, on purpose

Not affiliated with or endorsed by OSHA, the EPA, the U.S. Department of Labor, the IRS, any state licensing board, any insurance company, any flooring or tile manufacturer or retailer, the National Wood Flooring Association (NWFA) or the Tile Council of North America (TCNA). We answer to the owner.

7-day money-back guarantee

Use the kit for 7 days. If it isn't for you, email us and you get 100% of your money back. No fine print, no hassle.

Questions, answered

How do I get it?

Right after purchase we email you a link to your library, where you download all three guides as PDFs. You can come back and download them again anytime.

Is this a one-time payment or a subscription?

One-time payment of $27. No subscription, no recurring charges, and nothing to cancel. All three guides are yours to keep.

Who is it for?

People running a flooring and tile business in their first few years, installers doing store installs who want their own customers, and installers about to go out on their own. The kit is built around homes: vinyl plank, laminate, hardwood and tile.

Which state is it for?

Every state. The books teach what works the same way everywhere: pricing, contracts, insurance, measuring and the install. Where a rule changes by state or city, like a contractor license, a permit or sales tax on flooring work, the page says so and shows you where to look up yours.

Is it legal or tax advice?

No. Flooring Made Simple is an independent guide for people running a flooring and tile business. It explains rules in plain words and is not legal, tax, insurance or accounting advice. It is not affiliated with any licensing board, insurer or government agency. Your lawyer, accountant, insurance agent and your state's licensing board apply the rules to your business.

Do I need to buy anything else?

No. The kit is complete on its own.

The Flooring Takeoff and Pricing Workbook cover

At checkout there is one optional add-on, The Flooring Takeoff and Pricing Workbook: the pricing method and your own crew-hour cost, overhead and price per square foot, five example jobs priced step by step (vinyl plank, kitchen tile, hardwood bedrooms, a retailer install and a staircase), and blank sheets to copy. It's $9, unticked, and you can skip it.

Can I use it on my phone? Can I print it?

Both. The pages are portrait and phone-sized, so you can check one at the kitchen table, and the PDFs print if you want a page in the van.

Will it make my business profitable?

We don't promise that, and we'd be wary of anyone who does. The guides show you how each piece works and the mistake that costs money, with the numbers worked on the kit's example rates. Which floors you take and what you charge is still your call.

What if it isn't for me?

Email us within 7 days of purchase and we'll refund 100% of your money. Details on the refund policy page.

One last thing before you decide

Every month with your own crew teaches you something about the business side, and the expensive lessons come with a bill. You don't need another midnight group thread or a price per foot someone swears by. You need the page for this decision, with the money worked out and the mistake named. Built for owners who want a business that pays them back.

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